WE ARE CURIOUS ABOUT INDIA AND ARE FIGURING OUT OUR COUNTRY STRATEGY: IKEA’S COUNTRY EXPANSION MANAGER, PER HORNELL

© Vandana Ramnani We are curious about India and are figuring out our country strategy: IKEA’s country expansion manager, Per Hornell IKEA has always been known for large, sprawling stores sized 300,000 to 400,000 sq ft. The Swedish furniture major is now changing tactics, by going small and launching stores that are one-fourth the size or even lesser. On December 9, IKEA India is open...

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